What is Growth Hacking? | shivamselam.com

Growth hacking is the process of selling products and increasing brand awareness using tested metrics, creativity, and analytics. Therefore, a growth hacker is the 'Professional' who solves marketing issues uniquely and innovatively, pushing a metric using proven methodology.

The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible.

The term “Growth Hacking” was coined by Sean Ellis, founder, and CEO of GrowthHackers, in 2010.

Growth Hacking VS Marketing

The biggest difference between growth hacking and regular marketing are the tools that are available and the challenges presented.

For example, an established company probably has a whole lot of data that they can already work with, whereas a startup company might not. As such, a startup company is going to have to grow the business by "hacking" – or using "out-of-the-box" thinking and approach.

Successful growth hacking isn’t an easy task – it requires a series of creative approaches, critical thinking ability, and a collection of metrics and hard data. However, when done right, growth hacking is the key to marketing and an essential component of business prosperity.

How to Growth Hack?

The first step in the growth hacking technique is to lay down some very specific, action-oriented, obtainable goals. Without a set of specific goals and business aspirations, a growth hacker has no jumping-off point to start with.

Once you’ve set a number of manageable, action-oriented goals, the next step is tracking the progress of those goals, making sure that the results point towards the goals and not the opposite.

Growth Hacking Strategies

Content hacking is a major growth hacking technique and is essentially the process of writing great, shareable content that utilizes all of the practices of great SEO and great content marketing strategy.

All of your marketing efforts will probably revolve around content in one way or another, and so improving your content wherever possible is essential to watching your business goals soar.

We have always been focused on providing Growth Hacking strategies, as we firmly believe in Growth Hacking as the only way to develop a successful product and create strategies to make it go viral.

Our team of Growth Hackers will critically study and find out the state of your current business and prepare a solid Growth Hacking strategy and goals to push your business to its limits.